Buying guide
Where to buy gold and what do you get for your money?
Five questions, one answer. We do not say whether you should buy, but we do say what your budget gets you, with shipping counted in and VAT where it applies.
Your choices
an answer closes the question
How much do you want to spend in total, shipping included?
The amount drives the premium more than the shop does. In our range it makes a difference of a few percentage points: smaller pieces cost more per ounce to mint and package, and the shipping is spread over less metal.
Which metal do you want? The percentage is the premium: what you pay on top of the metal price. Not a return, this is what the purchase costs.
Only investment gold is exempt from VAT. On silver, platinum and palladium there is VAT at the standard rate of the country, and you see that in every premium above.
For platinum and palladium the range is also thin, so "the cheapest" says less than it does for gold. More on that on the pages gold, silver, platinum, palladium.
In which country may the shop be based?
Within the EU, the tax stays the same. You pay the VAT of the shop's country; nothing is added at the border.
Have it delivered, or collect it yourself at a counter?
Collection is possible, but seldom around the corner. 30 shops have a counter: Baarn, The Hague, Alkmaar, Rotterdam, Breda, Düsseldorf, Leipzig, Güldengossa, Rheinstetten, Vienna, Linz, Salzburg, Innsbruck, Dornbirn, Graz, Klagenfurt, Paris (Saint-Paul), Paris (Rivoli), Neuilly-sur-Seine, Arezzo, Milan, Luxembourg City, Paris, Versailles, Colmar, Tours, Frankfurt am Main, Berlin, Munich, Hamburg, Cologne, Stuttgart, Hannover, Nuremberg, Augsburg, Pforzheim, Aichach, Amsterdam, Eindhoven, Zurich, Geneva, Liège, Aachen (by appointment only), Melbourne, Brisbane, Gold Coast, Gifhorn, Prague, Brno, Ostrava, Liberec, Karlovy Vary, České Budějovice, Bratislava, Košice, Banská Bystrica, Hvidovre, Aarhus, Odense, Lyngby, Aalborg, Copenhagen, Montreal, Singapore, Singapore (Millenia Walk), Singapore (The Reserve), London (Hatton Garden), Wittenbach, Eschen (Liechtenstein), Perth (East Perth), Hong Kong (Sheung Wan), Dresden, Groningen, Assen, Leeuwarden, Zwolle, Apeldoorn, Lelystad, Almere, Amersfoort, Utrecht, Haarlem and Purmerend.
Shipping does not automatically get cheaper on a larger order, because insurance counts too. If we do not know a shop's table, the answer says unknown, never free.
Do you need a particular payment method?
We know the payment methods of 32 of the 37 shops. For the others we do not know them, and we would rather not exclude those shops.
We cannot see what is actually offered at checkout. What the shop itself shows is what counts.
Your match
lowest price within your choices
Choose a delivery country first: shipping costs decide which price is lowest.
The seller
The investment
| To invest | €2,500.00 |
|---|---|
| Purchase | — |
| of which metal value | — |
| of which premium | — |
| Shipping | — |
| You pay | — |
| Left over | — |
Gold price
Since 11 September 2026, 63 days. Now €3,523 per troy ounce.
Silver price
Since 11 September 2026, 63 days. Now €44.21 per troy ounce.
Platinum price
Since 11 September 2026, 63 days. Now €1,346 per troy ounce.
Palladium price
Since 11 September 2026, 63 days. Now €904 per troy ounce.
What comes off in any case: the premium you pay today, and on sale the dealer's buying margin. The metal price must therefore first rise by — before you break even.
For this amount and these choices we find nothing. Try a higher amount, or drop a preference.
Also possible
at another shop
| Rank | Form | Unit | Price | Per troy ounce | Premium over spot | Dealer | View the product | |
|---|---|---|---|---|---|---|---|---|
Important
Past performance predicts nothing. Figures over a long term show what happened, not what will happen. Precious metal pays no interest or dividend, and a euro return moves with the dollar rate.
This is not buying or selling advice. We sell nothing, do not broker and are not a party to your purchase. Whether this suits you we cannot know.
The premium comes on top of the metal price. What a price chart shows is the metal price; what a buyer is left with is that price minus the premium on purchase and minus the dealer's buying margin on sale.
Check price and stock at the shop itself. Our prices are a snapshot; what is on the shop's site is what counts, including shipping costs and availability.